Why are we balloting tickets from the start of season 2023/24 instead of holding a regular sale?
The current sales process also excludes the many Members who are unable to be online at the specific time of the sale because of other commitments.
We believe that running a ballot addresses these issues and creates a more efficient and fairer process for Members.
Members will have a set window to register for each ballot, which will also prevent bots from being able to bombard the system during a sale which can cause a lengthy queue as well as leading to tickets falling in the hands of unauthorised suppliers. The ballot results will be scrutinised by specialist anti-bot technology and any bot accounts will be removed.
Can Members register to be balloted with a group?
If Members register as a group, will each ballot entry either be successful or unsuccessful, or can a ballot entry be partially successful?
If one member of a group has been successful in an alternate ballot application for the same match, it will invalidate the whole group's entry due to how groups are validated as one entry.
If Members register with a group does this decrease their chances of success?
How many tickets will Members be able to apply for in the ballot?
Will Members be given a choice of what area/price range when they apply in the ballot?
How long will Members be given to pay for their tickets if they are successful in the ballot?
Those successful in the Silver and Red ballots will be not have a purchase window, they will be allocated tickets from the available inventory of seats.
Will there be a limit to how many match ballots a Member can enter across the course of the season?
Members must enter the ballot to initially be able to access Ticket Exchange. Those unsuccessful in the ballot will then be able to purchase any available tickets on Ticket Exchange. Unsucessful Silver Members will be given priority access to the Ticket Exchange before it is also opened to unsuccessful Red Members following the Red ballot. The Exchange may open to other members ahead of the game; this will be communicated on a match-by-match basis via the relevant ticket information page.
What is the average chance of success for a Member entering the ballot?
What priority do Silver members have over Red members?
What happens if there are seats remaining after the ballot because the number of applications is lower than the number of seats available?
If a Member is successful in the ballot and is not able to attend, will we offer a refund?
What happens if my payment card does not authorise for my tickets?
Will tickets for Disability Access Members be balloted?
Will tickets in the Family Enclosure be balloted?
Red/Cannon Red Members who attend with a Junior Gunner will be able to purchase a ticket in the Family Enclosure during the Junior Gunner priority sale (one Red/Cannon Red Member per JG). Please click here to complete a form to register for the ballot.
If a Member enters the Family Enclosure ballot, are they also eligible to enter the Silver ballot?
If a Member has been successful in the Family Enclosure, and has applied in another application with a group, this will invalidate the whole group's entry due to how groups are validated as one entry.
Can a Silver Member enter the Red ballot?
1) Silver, Silver Cannon and Silver Senior Members are now allowed to enter Red ballot only if in a group where there is at least one Red member (can be Red, Red Senior or Cannon Red). If this criterion is not met, the application will be removed from the Red ballot.
2) If a Silver, Silver Cannon or Silver Senior Member has already entered the Silver or Silver Family enclosure ballot and applies in the Red ballot, this member along with the whole application will be removed from the Red ballot, this is regardless of if the Silver member was successful or unsuccessful in either the Silver or Silver family enclosure ballot.
Can Red Members enter the Family Enclosure ballot for a chance to secure a ticket with a Junior Gunner?
If unsuccessful in the ‘Red Adult and Junior Gunner’ ballot can a Red Member enter the Red ballot?
If a Member has been successful in the Red Adult and Junior Gunner, and has applied in another application with a group, this will invalidate the whole group's entry due to how groups are validated as one entry.
Will Members be required to verify their ID before they can buy tickets?
How many tickets are in each ballot?
The number of tickets available in each ballot next season will be dependent on the Season Ticket renewal rate as well as other specific match requirements (e.g. size of the away allocation, competition requirements, UEFA/Premier League requirements, whether the game is included in the Season Ticket etc)
What is the anticipated timeframe between the ballot opening and the fixture date?
What happens if a Member is successful in a ballot but the match moves for TV or policing reasons?
Can Members now sell their ticket via Ticket Exchange?
Starting from the Liverpool ballot on 15 December 2023, access to purchasing on the Ticket Exchange will initially be limited to members who entered and were unsuccessful in the ballot. The Exchange may open to other members ahead of the game; this will be communicated on a match-by-match basis via the relevant ticket information page.