The Club

Privacy Policy

Arsenal crest on Emirates Stadium

Privacy Policy - The Arsenal Football Club PLC

1. Your Privacy

The Arsenal Football Club PLC (“Arsenal” or “we”, “our” or “us”) are committed to protecting and respecting your privacy. We are a company incorporated in England and Wales under company number 109244.

This document (the “Privacy Policy”) explains our policy regarding any personal information you might supply to us when you visit our websites (the “Websites”) or via any other route, such as when you: complete forms for membership renewals; attend Arsenal events; or engage with us through our mobile applications (the “Apps”) or our sites on third party social media platforms (including Facebook and Twitter). Our goal is to protect such information and, for the purposes of the Data Protection Act 1998 (the “Act”), Arsenal will be its ‘Data Controller’.

The Websites and Apps contain links to other websites and mobile applications, which are provided for your convenience. We are only responsible for the privacy practices and security of the Websites and Apps. We recommend that you check the privacy and security policies and procedures of each and every other website or mobile application that you visit. 

This Privacy Policy uses some words with special meanings.  These words are identified in bold. If you want to know what any words with special meanings mean, simply scroll back till you find the word in bold, where you will also find the relevant explanation.

2. What Information Do We Collect?

The information we collect falls into the following categories (together, the “Information”):

a) Personal information that you provide to us such as your name, address, telephone numbers, date of birth, credit card number, billing address, email address and details of purchasing preferences (“Personal Information”), which we use in accordance with this Privacy Policy.

b) Website and App Use Information - the Websites, the Apps and our social media sites utilise standard technology called “cookies” or similar technologies, along with web server logs, to collect information about how the Website, the Apps and social media sites are used, and information about users.

For more information on the cookies and similar technologies that we use and their purpose, please see our Cookies Policy (

If you would like further details in respect of the information we collect and hold about you, please contact our Data Protection Officer whose details are set out below.  

When you engage in certain activities on the Websites or engage with Arsenal through another route, for example, by registering on the Websites or as an Arsenal member, purchasing goods and services or entering competitions, we may ask you to provide certain information about yourself by filling out and submitting a form. It is completely up to you whether you engage in these activities.  If you choose to engage in these activities, however, we may require you to provide us with Information.  In some instances, you may also be asked to provide a credit or debit card number.

We may also supplement the Information that you provide with other information that you provide through your interactions with us or which we receive from other organisations and use this combined Information in the particular manner described in Section 5 below.

3. Consent

By using the Websites, or by engaging with Arsenal via another route, you indicate your consent to us collecting and using your Information (that you provide to us when interacting with Arsenal) in accordance with the terms of this Privacy Policy, except where we require separate consent from you.

When you submit Information to us you understand and agree that we and our associated companies (as defined in bold in Section 5 below) may record, transfer, store, and process your Information in any of the countries in which we and our associated companies maintain offices, including without limitation, the United Kingdom.  See also ‘Use of your Information outside the European Union’ (Section 6 below).

If you enter your details into one of our online forms but don’t submit the form to us we may contact you to see if we can help you with any problems you may be experiencing with the form or any queries you might have about our products or services.

If you do not agree to these terms, please do not use the Websites or the Apps, register or purchase goods and services on the Websites, enter competitions, or provide your Information to Arsenal via any other route.

4. Security 

We take the security of your Information seriously.

We have a committed security policy.  We implement a number of security measures to ensure the safety of any Information in our possession or control. The Information is contained on a secure server, which is accessible only by a limited number of employees who have limited access rights to such information.

In addition, we have security procedures in place to protect our customer database from loss and misuse, and only allow access to it when absolutely necessary, and then under strict guidelines as to what use may be made of the Information contained within it.

5. How Will We Use Your Information?

We collect your Information to record and support your participation in the activities you select. 

We may use Information:

·       for marketing to you via mail, email, phone, mobile messaging or social media direct messaging, as detailed further below;

·       for record keeping purposes;

·       to improve the quality of our service;

·       for market research;

·       to measure and improve activity on the Websites and Apps;

·       in connection with targeting/advertising activities; and

·       to understand your preferences so that we can improve the products or services we offer.

We may share and pass your Personal Information (including details of your purchasing preferences) with or to our holding companies, subsidiaries or associated companies in which we have an interest including, without limitation, any of our joint venture organisations (together, our “associated companies”).  For a list of our associated companies, please contact our Data Protection Officer whose contact details are listed below.

When you submit Personal Information to Arsenal Jobs (, this will be used solely in connection with your registration to the site or your application for a particular role and will not be shared with third parties other than those engaged by us in connection with the recruitment process, such as recruitment consultants or agencies.

We will not send you any unsolicited marketing. Where you have provided us with your consent, we may send you emails or other marketing messages with information and offers relating to Arsenal, as well as information and offers which we may send you on behalf of our commercial partners (“Partners”) (a list of which can be found at  

We will never share your Information with our Partners for them to send marketing messages directly to you, however we may share this Information with them so that they can tell us how to market to you on their behalf in the most appropriate way and with the most relevant information.  In all cases, we will take care to ensure that these organisations only process your Information in accordance with this Privacy Policy, your preferences and the law.

If you no longer wish the Information you provide to us to be shared with our Partners in the manner described in this Privacy Policy, or you wish to update your marketing choices in other ways, please follow the procedure set out in Section 9.

As indicated in Section 2, we may also combine your Information with other information that we obtain from our dealings with you or which we receive from other organisations. For example, we may engage reputable third parties to analyse your Information and supplement it with demographic and other statistical information which those third parties hold. By understanding more about you, we can then communicate with you in the most appropriate way and with the most relevant information.  

In the event of the sale of the business or the integration of the business with another party, we may disclose your Personal Information to advisers or prospective purchasers’ advisers. We may also disclose your Personal Information to third party organisations for the following purposes:

·        to process and deliver orders which you have placed with us;

·        for credit control and debt collection;

·        to maintain our systems;

·        to comply with any legal obligations or a court order; or

·        to enforce or apply our terms and conditions and other agreements, or to protect our rights or property or those of our customers or others, including for fraud protection or credit risk reduction purposes.

Your Personal Information is password-protected to prevent unauthorised access to it. We recommend that you do not divulge your password to anyone.

6. Use of your Information outside the European Union

Some of the organisations (including, without limitation, our associated companies and Partners) to which we may disclose your Information are situated outside of the European Union. In order to provide you with the products and services you require, we may need to transfer your Information to these countries some of which do not have laws that protect privacy rights as extensively as in the United Kingdom. If we do transfer your Information to other territories, we will endeavour to ensure that your Information is properly protected.

7. Policy for Children

We realise and understand that many children will visit the Websites, use the Apps, or interact with Arsenal via another route, but encourage all persons under 13 to consult with their parents or legal guardian before submitting any content or information to Arsenal. Parents or legal guardians should, in particular, supervise children when online and recommend that parental control tools be put in place. Although anyone known to be under the age of 13 may participate in competitions and promotions, notification of a win or prize will be sent directly to the parent or legal guardian identified in the initial registration process. Any publication of a competition winner’s personal details for visitors known to be under 18 will require parental or legal guardian consent during registration.

8. Changes to this Privacy Policy

We aim to meet high standards and our policies and procedures are, therefore, constantly under review. From time to time we may change our security and privacy policies. Accordingly we recommend that you check this page periodically, or request a copy of the current Privacy Policy from our Data Protection Officer, in order to keep up to date.

9. Updating Information and Marketing Choices

You may update or correct the Information we hold about you or your marketing choices by accessing the preference centre, which is available via our communications with you or, at times, your user account settings. Alternatively, you may contact the Data Protection Officer (see contact details below). Please include your name, address, and/or email address when you contact us. We would encourage you to update your Personal Information promptly if it changes.

10. Your Rights to Access Your Information

You have the right to see details of the Information that we hold about you.  We may charge a small fee towards the cost of administering any request you make. The current fee is £10.00.

11. How to Contact Us

If you would like any further information or have any comments about our use of your Information, our Privacy Policy or any aspect of the Websites, the Apps or our service, please contact our Data Protection Officer by any of the methods shown below:

Post: Data Protection Officer, The Arsenal Football Club PLC, Highbury House, 75 Drayton Park, London N5 1BU


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