No More Red

Giving young people more opportunities

No More Red Collective image

The No More Red collective is a group of young people who have been recognised for the positive impacts they are making on their community. 

We believe every young person deserves the opportunity to express themselves, the opportunity to exist within a safe environment and the opportunity to live free from fear of violence. We think that by giving young people more places to play sport, more support, and access to individuals who can inspire them, together we can help make a difference to young people in London. It’s part of the work that our Arsenal in the Community team have been doing for the last 35 years.

Following our launch of No More Red, our hope is that our white shirt will become a symbol of positivity in the community, given to individuals and organisations who are giving back to the community and creating a positive environment for young people.

Young people who receive the shirt will also receive special mentoring via adidas’ portfolio of talent across a wide variety of creative industries and each member will receive two stages of inspiration from adidas and Arsenal as part of the programme. This will start with a meeting with a selected mentor, as well as a second stage where members given an opportunity, resources or connections that allow them to ‘level up’ their interests in their chosen field.

Verona, a young artist from Camden, is one of the first young people to receive support from the No More Red initiative. She has met with Reuben Dangoor -  a London-based artist, who has given her advice on growing her profile online. She has then been commissioned to create a piece of artwork, which will be used as the matchday programme artwork for the Premier League match v Burnley on 22 January.

Watch more of the No More Red collective films on to learn about the further support being given to young people as part of the initiative.

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