Club store launched on China's TMALL platform

We are proud to announce the opening of an official Arsenal store on Chinese e-commerce platform,

We have teamed up with sports licensing e-commerce experts, Hangzhou Kayford Branding Co. Limited, to launch the store to provide our large fanbase in China the opportunity to purchase official Arsenal replica kit, training wear, fan wear and accessories locally.

We have a growing fanbase across China, with over 5.3m followers on social media platforms Weibo and WeChat. The launch of the store on TMALL reinforces the club’s commitment to engaging supporters in the region.

To celebrate the launch, an ‘Arsenal TMALL Fans Day’ festival will be held on TMALL between 12th and 14th October. During this period, supporters will have access to exclusive promotions, discounts, and merchandise. Arsenal China members will also benefit from ongoing discounts and promotions.

Arsenal Commercial Director, Peter Silverstone, said:

“We have a loyal and dedicated fanbase in China and the launch of our new online store will enable our supporters to engage with the club and get their Arsenal merchandise product in a streamlined way. It’s important that we localise our offer to our international fans, making the language and style locally relevant to them and enriching their overall fan experience. We’re excited to see the new store launch and we hope our fans in China enjoy the experience.”



TMALL is a business-to-consumer marketplace owned by the Alibaba Group and is currently the third most visited website in the world.

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