Arsenal Football Development

Arsenal Football Development partners with Cadbury


Arsenal Football Development and Cadbury, delivered a mentoring series in Spring 2022 giving grassroots female coaches the opportunity to enhance their skills and develop as coaches. The focus across the four sessions was to enhance the technical ability, advance the skillset and build the talent of these coaches.

Designing a programme which ensured the coaches were exposed to classroom based and on pitch activities allowed for a perfect balance. This approach made sure the coaches put their learning to the test in real-life situations.

The series culminated in a Q&A between the coaches and AWFC players, Katie McCabe and Frida Maanum. This opportunity welcomed the coaches to ask insightful questions, drawing upon the players previous coaching experiences and recommendations for the future.

Our Football Development team loved the opportunity to connect with the coach education program and we’re looking forward to working with Cadbury again in the future

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