Partner Activation

Arsenal extends partnership with Konami

Arsenal and Konami

We’re excited to announce we have today extended our partnership with Konami Digital Entertainment B.V. This will see a continuation of our agreement which started in July 2017, and now extends into a long-term partnership from the 2022/23 season onwards. 

This extension will see us feature as one of the core clubs in KONAMI’s title series eFootball™, and KONAMI will remain our Official Football Video Gaming Partner, with our club kits and Emirates Stadium featuring in eFootball™ as well as our squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances. 

KONAMI and eFootball™ branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. We will also continue to take part in eSports games including the eFootball™ Championship Pro. 

Mikel Arteta in the Emirates dugout

Our Chief Commercial Officer, Juliet Slot, said: ‘Konami's eFootball™ provides a unique football experience. "We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.   

"Arsenal and Konami both aspire to be at the forefront of fan engagement. I’m excited for us to work together to strengthen our collaboration and take our partnership to a new level, building on our shared values and giving our supporters more great opportunities to connect with their club." 

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: "It is very exciting to be announcing an extension to such a successful partnership. Arsenal are a massive club and have been a core part of our partnership roster over the past few years. 

"To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as it keeps growing, and we strive to set football free". 

Watch the KONAMI eFootball™ trailer below.

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