As Football Development look to increase our grassroots presence in the United States, we are pleased to announce that we will working closely with our official kit suppler adidas to support their own US Grassroots initiative, where we will work closely with United Futbol Academy (UFA) in Atlanta, Georgia.
UFA, an established club side within the US grassroots network, with over 8000 players, boys, and girls, within their extensive program. As part of the relationship, from the start of the 2022-2023 season, all UFA’s jerseys – recreational, academy, select, and elite – will be co-branded with the UFA and Arsenal Football Development logos and for the first two years, their academy, select, and elite programs will add a piece to their kit—an Arsenal pre-game shirt to wear to each game.
"We are delighted to be deepening our partnership with Arsenal and UFA as we continue to execute our 'Own the Game' strategy in North America," said adidas sales director Steven Noble. "The partnership will help drive brand credibility and engagement with our key soccer consumers while providing unique opportunities for coaches and players to engage with and learn from one of the most respected professional soccer clubs in the world.”
Recently our Football Development team were in Atlanta, Georgia with the adidas representatives to meet the UFA leadership team, and while there took in several UFA fixtures across various age groups at several locations, which provided fantastic insight into the superbly run club as well as showcasing the playing talent within their boys’ and girls’ programs. As part of this relationship, the Football Development team will collaborate with UFA in addressing the following areas:
- Coach education
- Player experiences
- Girls football development
- Digital engagement
Our Football Development Business and Operations Manager, Marc Thorogood said ‘This is such an exciting opportunity for Football Development, one that will be a key part of our own US strategy over the next few years. The opportunity to build this relationship with UFA is not one that comes along too often and thanks to adidas and the close Partnership that they already have with UFA, we feel that we will be able to help take UFA to the next level, while also supporting our own aspirations to grow the game the Arsenal way.’’
As the 22-23 season kicks off, look out for more stories around the Arsenal Football Development, adidas, UFA relationship, there’s plenty to come!! Or find out more about UFA now at
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