Club develops Sowind Group relationship

Gerard Perregaux logo

The club can today announce it will be promoting luxury watch company Girard-Perregaux during the 2016/17 season. It is an extension of our successful partnership with the Sowind Group and will promote the Girard-Perregaux brand to Arsenal fans globally.

The Swiss luxury watch brand, a division of the Sowind Group, was founded in 1791 and has a history rich in innovation. Girard-Perregaux will be visible in the stadium and on the club’s digital platforms to engage with fans around the world.

Arsenal’s Chief Commercial Officer Vinai Venkatesham said: “We have enjoyed two successful years working with JEANRICHARD, and are delighted to expand the scope of our relationship with the Sowind Group by now also promoting the Girard-Perregaux brand. They are a highly esteemed and luxury brand and we look forward to helping them continue to grow their presence through our digital platforms and the global interest in our club.”

Antonio Calce, Chief Executive Officer of the Sowind Group said: “We are looking forward to continuing our strong partnership with Arsenal to further develop our mutual aim for excellence.”

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