Emirates Stadium played host to 50 budding young entrepreneurs for the semi-finals of the Premier League Enterprise Challenge.
Schools representing Arsenal, Chelsea, Crystal Palace, Fulham, Norwich City, Queens Park Rangers, Southampton, Tottenham Hotspur and West Ham United came together to present ideas for promoting their club’s home matches to families.
The students heard from the Gunners’ head of marketing, Charles Allen, before pitching their plans to a panel of experts from the Premier League, the Confederation of British Industry and the Department for Business, Innovation and Skills.
Teams from West Ham and Fulham won places at the Premier League Enterprise Challenge final in April. St Mary Magdalene Academy, representing Arsenal in the competition for a fourth consecutive year, also impressed with their ideas for a new kids’ zone in Emirates Stadium.
Allen was impressed by the business acumen on display: “It was great to see the teams working on real-life marketing challenges, and to hear ideas they’d had from their own experience at football grounds. The students had obviously put a lot of thought into their presentations, I was really impressed by what I heard.”
The Enterprise Challenge is the highlight of Premier League Enterprise, a project which uses the hook of football to engage teenagers in business activities.
The scheme gives the opportunity for youngsters to develop their business skills by working with their local football club and over the years, many clubs have adopted the ideas that their teams have come up with during the Enterprise Challenge.