Partner Activation

Multi-year partnership with announced - an official partner of Arsenal Football Club

Arsenal and have announced today a new multi-year partnership, which will make an official and exclusive hotel partner of our men’s and women’s teams. is one of the most popular travel apps and the partnership will give supporters access to curated travel packages around each of the teams' matches, helping them support their team across the country and in Europe. will create bespoke content featuring our players, deepening the brand’s existing connection with the football community. This collaboration also includes prominent brand visibility for at men’s and women’s matches at Emirates Stadium and at Meadow Park, and allows access to Arsenal’s men’s and women’s players.

Partnering with both men’s and women’s teams is another example of Expedia Group’s continued investment in supporting the growth of female athletes, and our club's drive to accelerate the growth of women’s football.

With loyal supporters who travel in huge numbers home and away, both domestically and in Europe, our club also has a strong global appeal with a committed following in the United States, where more than 170,000 supporters attended three matches in Washington, D.C., Los Angeles and New Jersey during our recent pre-season tour. will aim to unite supporters from all around the world, encouraging travel for passionate Arsenal supporters everywhere.   

“We’re proud to introduce as our new partner,” said Arsenal's Chief Commercial Officer, Juliet Slot. “A big part of the enjoyment of football is travelling to matches home and away, across the country, around Europe and when we go further afield on tour.

"We’re delighted to have as a like-minded partner who shares our passion for bringing supporters together to experience the excitement our games bring. We’re looking forward to working together and helping to connect with all our supporters in unique and exciting ways.” 

“Football is a universally loved sport, drawing millions of fans who travel far and near to watch their favourite teams,” said Jon Gieselman, president of Expedia Brands.

“Our goal is to enhance this passion by simplifying and creating a seamless travel experience for fans. Teaming up with a prestigious club like Arsenal, we not only open more doors for Arsenal fans to travel but also unite fans from all around the world and make every game an unforgettable adventure.” 

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