Laca, Nico and Dani launch Lavazza My Way

Partner Activation

Laca, Nico and Dani launch Lavazza My Way

Lavazza image

Our official coffee partner and renowned Italian coffee brand, Lavazza, has launched an updated version of its successful 'More than Italian' campaign ahead of the Christmas festivities with a nice touch of Arsenal style.

As well as celebrating the full approach to sustainability taken with Lavazza Eco Caps more than one year ago, there is a great new offer for supporters to discover.

This year's campaign focuses on a new way to enjoy the great taste of Lavazza coffee in a compostable solution: the Lavazza My Way subscription programme, an offer to get a Lavazza coffee machine for just £1, exclusive to

The campaign includes cameo appearances from three of our players: Alexandre Lacazette, Nicolas Pepe and Dani Ceballos.

There will also be two spin-off videos promoting the Lavazza My Way subscription offering, with Laca, Nico and Dani once again involved.

Make sure to follow the campaign on TV and social media and discover the great benefits of Lavazza My Way.

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