How we launched our home kit on social!

Leah Williamson, Kim Little and Lia Walti model the new Arsenal kit

Today saw us launch our new 2023/24 adidas home kit, and it got plenty of people talking on social media!

Our supporters were loving the new design which pays tribute to our Invincible side of 20 years ago, and to help introduce it to Gooners around the world we produced all sorts of captivating content for our various channels.

Here you can see it all in one place:

Get your kit now Arsenal Direct, as well as in Arsenal stores and selected adidas retail stores

The tease

Ahead of its launch, we gave a tantalising taste of the kit on our channels just before its official unveiling as Bukayo Saka visited a select group of supporters and staff who received their first glimpse of the new design:

 The reveal

Then we finally gave all Gooners the opportunity to see the kit properly for the first time, with Bukyao standing shoulder to shoulder with supporters and staff at Emirates Stadium to show we're all Forever Arsenal:


All in the detail

We then handed our followers an insight into all the little details on the kit that pays homage to our famous 2003/04 side, including their 38-game record, with Gabriel Jesus, Kim Little, Emile Smith Rowe and Stina Blackstenius all on modelling duty:

Getting some feedback

We asked some of the stars of our launch campaign to sum up how they felt about our new jersey, and Martin Odegaard, Caitlin Foord, Emile, Ben White, Beth Mead, Steph Catley, Gabriel Martinelli and Lia Walti were more than happy to oblige!

Enjoying the view

To wrap things up for the day, our stars also took part in some BeReal fun, showing off their views as they took part in the various kit shoots:

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Fixtures & Results