Today saw us launch our new 2023/24 adidas home kit, and it got plenty of people talking on social media!
Our supporters were loving the new design which pays tribute to our Invincible side of 20 years ago, and to help introduce it to Gooners around the world we produced all sorts of captivating content for our various channels.
Here you can see it all in one place:
Get your kit now Arsenal Direct, as well as in Arsenal stores and selected adidas retail stores
The tease
Ahead of its launch, we gave a tantalising taste of the kit on our channels just before its official unveiling as Bukayo Saka visited a select group of supporters and staff who received their first glimpse of the new design:
The Arsenal family, forever as one ❤️ pic.twitter.com/YSMPfMD9hh
— Arsenal (@Arsenal) May 26, 2023
The reveal
Then we finally gave all Gooners the opportunity to see the kit properly for the first time, with Bukyao standing shoulder to shoulder with supporters and staff at Emirates Stadium to show we're all Forever Arsenal:
Our new 23/24 Arsenal x @adidasFootball home kit is available now 🙌
— Arsenal (@Arsenal) May 26, 2023
All in the detail
We then handed our followers an insight into all the little details on the kit that pays homage to our famous 2003/04 side, including their 38-game record, with Gabriel Jesus, Kim Little, Emile Smith Rowe and Stina Blackstenius all on modelling duty:
Heritage redefined ✊
— Arsenal (@Arsenal) May 26, 2023
Our new 23/24 home jersey available now
🤝 @adidasFootball pic.twitter.com/8zTIBZ1gPT
Getting some feedback
We asked some of the stars of our launch campaign to sum up how they felt about our new jersey, and Martin Odegaard, Caitlin Foord, Emile, Ben White, Beth Mead, Steph Catley, Gabriel Martinelli and Lia Walti were more than happy to oblige!
Give us one word to describe the new threads, Gooners 👇 pic.twitter.com/RRKwtsaTnm
— Arsenal (@Arsenal) May 26, 2023
Enjoying the view
To wrap things up for the day, our stars also took part in some BeReal fun, showing off their views as they took part in the various kit shoots:
Our kit. Our home.
— Arsenal (@Arsenal) May 26, 2023
Get your 23/24 home kit here 👇
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