The No More Red initiative launched in January with adidas to support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.

Meet eight young champions from Octopus Community Network

Eight Young People hold their white shirts up

Eight young people, sponsored by the Arsenal/adidas ‘No More Red’ campaign, have become youth provision gamechangers by taking part in the Anthropology By Communities (ABC) programme led by anthropologist and Islington resident, Dr Kelly Fagan Robinson (University of Cambridge), working in partnership with Rosie Apperley (Octopus Community Network), Rory Cleary (Hornsey Lane Estate Community Association) and Adele Scott (Arsenal Football Club).

Throughout the ABC x No More Red collaboration, participants have learned different ways to witness other people’s experiences and to tell their own stories with openness and respect, mapping the joys and challenges they have experienced both through Arsenal Football Club and slightly further afield in their own home spaces. 

Over the six months of the project, the participants created a commentary on what ‘home’ means to them using photography, film, and audio narrative. They started with a workshop at the Emirates, naming Arsenal as a key home space. They then documented their actual homes, capturing things in their buildings, flats, and estates that they would like others to see, to make their spaces more visible and their local communities safer.

As part of the project, participants travelled to Cambridge on October 7, 2023 to share their work and to lead artists, academics, policy-makers, and voluntary sector leaders in workshops at the first-ever Cambridge CRASSH Institute inReach Youth Summit. 

The objective of the day was to get potential decision-makers to think together with the young people about the ways that each of us might be able to support to cultivate safer youth spaces, a key priority identified by the young people themselves. The outcome of the event was that more than 40 people each committed to writing to at least one practical action toward making positive change happen.

To thank the young people who participated in ABC x No More Red, these gamechangers are being celebrated today by being presented their own, all-white, No More Red Arsenal jerseys.