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Arteta on our No More Red campaign

Mikel Arteta donned a white hoodie during Friday's pre-match press conference in support of No More Red, our new anti-knife crime campaign.

The initiative between Arsenal and adidas will support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.

The boss was quick to praise the campaign and spoke about it here:

on the No More Red campaign…
Well obviously, we have been really involved as a club over the years with knife crime and we have the capacity to give exposure to that issue in London and everyone at the club has been extremely supportive, especially with the players and our sponsor adidas who have been exceptionally good to come with some great ideas to support that and I think it's very beneficial.
 
on the players’ reaction to the campaign…
They have been aware for a while that this campaign has been trying to get done for a long time but because of the Covid issues, we haven't had the chance to do it. We are going to do it now for the game on Sunday and they are extremely supportive of that.
 
on what support will be given beyond Sunday...
There is a lot of work that is done outside of the lights and a lot of people that have spent a lot of effort to try to design different way and ideas to support that cause. It's not something that is going to be resolved overnight but certainly giving it the exposure and the attention that is needed then hopefully many other people can jump on this initiative and try to resolve it because it's a big issue in London.

Click here for more details on our No More Red campaign.
 

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