Dugout, the world’s first digital platform supported by the biggest football clubs and players, has launched its first ever app - giving fans unrivalled behind-the-scenes access and exclusive content straight to their mobile and tablets.
The App’s release follows the successful launch of Dugout.com at the end of November, which has already seen more than eight million users join the platform, 13 million page views and 36 clubs join us by creating their own pages. In addition to clubs and players, Dugout is partnering with leading football influencers and legends to create their own profile pages and produce content exclusive to Dugout users.
Approximately 85 per cent of Dugout’s audience currently accesses the platform via mobile. Available on both the App Store and Google Play, the app includes a wealth of new features including the ability for fans to create their own personalised experience by choosing clubs and players to follow; vertical video shot by players on their own phones; image galleries; and new user interface functionality to make navigating and discovering content both simple and rewarding.
Also launching is an exclusive iMessage Stickers pack for iPhone and iPad. This fun addition to the Dugout offering means football fans will be able to send more than a dozen stickers in chat or layer them on top of photos in iMessage.
The Dugout app is initially available in eight languages: English, German, Italian, French, Spanish, Catalan, Portuguese and Bahasa (Indonesian), with more to be added in the coming months.