We have joined Dugout, the new digital platform offering football fans around the world exclusive behind-the-scenes content and access, free of charge and all in one place.
In a world first, we will feature alongside clubs including AC Milan, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City and Paris Saint-Germain with more clubs joining in the coming months.
As a club, we will have a dedicated profile within which supporters can find high-quality and original content, including interviews, skills and lifestyle footage. With some content available 24 hours before it is released on any other social media channel, the platform is a different source for fans to get news on the club and players they love.
Arsenal chief commercial officer Vinai Venkatesham said: “We are delighted to be joining Dugout at launch phase. This innovative digital platform will allow us to engage with Arsenal and football fans from all around the world through new and engaging content.”
Dugout president and co-founder Elliot Richardson said: “Dugout was devised and built for the fans. The game today is truly global and fans don’t just want to watch matches in their own country - they want to follow their favourite clubs and players across the world, on and off the pitch. That’s what Dugout offers - unrivalled access so fans get behind the scenes of the clubs and into the lives of the players.
"A combination of factors - from the explosion of international TV rights to the rise of social media - has provided Dugout with an unprecedented opportunity to reach the estimated 3.5 billion football fans across the world. We think they will love what they see.”
Dugout.com and the Dugout mobile app is accessible on desktop, tablet and mobile and will be available in English, French, German, Italian, Spanish, Catalan, Portuguese and Bahasa Indonesian. Visit dugout.com
for more information and to register for free.
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