Partner Activation

Arsenal Women partner with AI innovator ABBYY

Arsenal and ABBYY have today announced that the intelligent automation company has become the Official Intelligent Automation Partner of Arsenal Women.

During the multi-year partnership, Arsenal and ABBYY will work together to leverage artificial intelligence to enhance the experience for supporters on matchdays. The addition of a new partner will also support the sustainable growth of Arsenal Women and women’s football more broadly.

The partnership brings the launch of a new campaign, Game Changers, that will see ABBYY and Arsenal collaborate on sport, social, and education programmes to improve access to technology education and career development, with the goal of positively impacting the lives of young people in local communities.

ABBYY, a leader in intelligent automation, will implement AI solutions across the club to streamline and optimise tasks such as document processing.

ABBYY will also become Arsenal Women’s matchday presenting partner, and the brand will have a visual presence at Arsenal Women’s fixtures at Emirates Stadium and Meadow Park.

Juliet Slot, Arsenal’s Chief Commercial Officer, commented: “We're delighted to announce ABBYY as the latest partner of Arsenal Women. Our women’s team has a history of setting new standards in the game, and this is yet another sign of our strong commercial position and our potential as a club.

"We are passionate about bringing like-minded, pioneering partners with us on our journey. ABBYY will not only support us with our own digital transformation but also in continuing to promote sustainable growth in the women’s game."

Ulf Persson, CEO of ABBYY Group, added: “We are excited to become Arsenal Women’s Official Intelligent Automation Partner. Innovators in our fields, ABBYY and Arsenal Women join forces with a common goal to make a lasting positive impact in the world.

"We believe that our strong alignment on values will bring new meaning to leading with a purpose. We look forward to changing the game with the iconic team”.

Arsenal Women are the most successful women’s team in the UK with 60 trophies and they are the only UK club to win the UEFA Women’s Champions League.

Arsenal Women sold out Emirates Stadium for the first time last season for their UEFA Champions League Semi Final against VfL Wolfsburg and they also broke the Barclays Women's Super League attendance record, selling more than 53,000 tickets for the fixture against Tottenham Hotspur.

Chief Commercial Officer Juliet Slot holds up an Arsenal shirt with Ulf Persson

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