Partner Activation

Arsenal extends partnership with Cadbury

Ian Wright at Emirates Stadium with Arsenal supporters

We’re excited to announce we have extended our partnership with Cadbury, part of the Mondelez International family, as our official snacking partner.

The partnership initially began in August 2020, and now extends into a long-term agreement from the 2023/24 season. You can watch our renewal video here. 

The partnership continues to place our community at its heart, with locally delivered initiatives driven by our shared values. Following the integration of British Sign Language (BSL) at our home matches earlier this year, our partnership will support and promote greater inclusion for the deaf community, nationwide.  

Striving to make football accessible for all, our partnership announcement raises awareness of the benefits of BSL integration for two of our deaf supporters, Christopher and Max, who link up with club legend, Ian Wright OBE. Cadbury will also feature in our 2023/24 matchday programmes by providing resources on deaf awareness and BSL education. 

This follows insights gathered last year as part of the Cadbury Fingers campaign alongside their partner the National Deaf Children’s Society where research revealed that half of deaf Brits feel isolated due to being left out of conversations leading to missed moments of connection*.  

The partnership is also expanding to include our Arsenal Women’s first team. We’re teaming up with Cadbury as we continue to champion women’s football and build on our previous shared initiatives. This included our mentoring series in spring 2022 which gave grassroots female coaches the opportunity to enhance their skills and develop as coaches.

The partnership is also a further extension of Cadbury’s existing presence in the women’s game which already includes relationships with Leah Williamson and Katie McCabe. 

Cadbury will also launch its biggest-ever ticket giveaway as the new season kicks off in August. Supporters will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes- full details of the competition.  

Our Chief Commercial Officer, Juliet Slot, said: “We’re excited to extend our partnership with Cadbury and the Mondelez International family as we continue to use our shared values to drive greater inclusion within our community.

"Building on our BSL integration, we're delighted that Cadbury will providing resources on deaf awareness and BSL education in our 2023/24 matchday programmes. We have a proud history of diversity and inclusivity at Arsenal and are committed to helping more of our supporters connect with our club.

"We're also thrilled to see this partnership expand to include our women's first team. Working with Cadbury, we'll continue to support and champion the sustainable growth of women’s football. Having been pioneers in the women's game since 1987, we're excited to drive forward and build on the progress we're all making, together." 

Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, said: "Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation.

"As we approach our 200th birthday, our commitment to supporting communities & fans has never been stronger. Over the past three years, we've made a significant impact already, and we're only just getting started.” 

*Research conducted by One Poll in the UK between August 23 and August 26, 2022 of 1,000 nationally representative UK adults aged 16+. OnePoll are members of ESOMAR and employ members of the MRS. 

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