Arsenal and ZC Rubber celebrated their new global partnership ahead of our Premier League victory against Brighton and Hove Albion at the weekend.
Following the recent announcement of ZC Rubber as our Official Global Tyre Partner, Henry Shen, vice president of ZC Rubber and our CEO Vinai Venkatesham exchanged gifts pitchside ahead of kick-off to officially mark the union of the two parties.
Henry Shen was presented with a personalised 2023/24 home shirt including the number 66 - a lucky number in Chinese culture, and also the number of years since ZC Rubber was established.
ZC Rubber, (Zhongce Rubber Group Co., Ltd.), headquartered in Hangzhou, China, is China’s largest tyre manufacturer and one of the top 10 tyre manufacturers globally. It is the parent company of tyre brands such as Westlake, Chaoyang, Goodride, Arisun, Trazano, Yartu and others.
Having already launched perimeter LED messaging at all our domestic home games, ZC Rubber will utilise assets such as player appearances and digital campaigns to raise awareness of its family of tyre brands to our global supporter base.
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