We are proud to announce that our No More Red campaign in conjunction with adidas has won another honour, this time at the Sports Industry Awards 2023. The Purpose Driven Sponsorship Award is another fantastic achievement and a testament to the hard work and dedication of everyone involved in the project.
Arsenal’s Head of Community, Freddie Hudson, accepted the award on behalf of the club from Olympic gold medallist swimmers Ellie Simmonds and Rebecca Adlington. Our partners from adidas, our collaborators on the project, and a group of colleagues from both organisations who have shaped the project were also attendance.
No More Red shines a light on the longstanding and crucial work of our Arsenal in the Community department. For more than 35 years our Community teams have been providing safe spaces for thousands of young people in our surrounding communities in Islington, Camden and Hackney.
No More Red campaign has been an important initiative for us, and we’re thrilled to see it recognised again on such a prestigious platform. This award is a testament to our Community team and the work that has made such a campaign possible.
Congratulations to all involved and thank you to everyone who has supported this project along the way.
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