Arsenal Football Club has announced a new partnership with Sterling Bank to issue co-branded debit cards in Nigeria.
The three-year partnership, the first financial agreement of its kind for Arsenal in Nigeria, underlines a significant and continued commitment by the Club to its millions of fans in the country. The card will offer a range of Club-related benefits and incentives to Sterling Bank’s customers and Arsenal fans in Nigeria such as official merchandise and tickets to see the team in action at Emirates Stadium in London. In addition, Arsenal Soccer School coaches will undertake a youth coaching clinic on behalf of Sterling Bank in Nigeria.
Vinai Venkatesham, head of global partnerships at Arsenal, said: “We are delighted to be partnering with Sterling Bank, a highly respected financial establishment, to offer Arsenal branded debit cards to our millions of fans in Nigeria. We look forward to building a strong and successful relationship in the years to come.”
Abubakar Suleiman, chief financial officer of Sterling Bank Plc, affirmed that this partnership with Arsenal underscores the Bank’s positioning as the one-customer Bank “We recognise our customer’s uniqueness and we develop tailor-made solutions that connect with their deepest passion and drive,” he said.24 Jul 2013