Use of Cookies

When you visit our websites (the “Websites”) or social media sites or use our apps (the “Apps”), you may provide us with two types of information: (i) Personal Information - which you knowingly choose to disclose, that is collected on an individual basis and is used in accordance with our Privacy Policy; and (ii) Website and App Use Information which is collected on an aggregate basis as you and others browse the Websites, use the Apps or interact with our social media sites, and is used as set out in this Cookies Policy. 

You can surf the Websites anonymously and access important information without revealing your identity. However, for the purposes described in this policy, we use “cookies” to measure your visits to our Websites. A cookie is a small text file that our Websites store on your device or web browser and can later retrieve. These cookies allow us to distinguish you from other users of the Websites, but this information only allows us to identify you personally if you have previously logged on to the Websites from that device as a member of an Arsenal membership scheme, or where you have visited a Website by clicking through from a Club communication (such as an email) that you have received as a member.

We also use cookies on our Websites and social media sites which are used when you share information using a sharing button or “like” button, or when you click on links on the official Arsenal social media pages on sites such as Facebook, Twitter or Google+. The companies that deliver this functionality, and the operators of the sites, will record that you have done this and this information may be linked to targeting/advertising activities.

If you choose not to delete and/or block cookies from the Websites, and continue to use the Websites, you are thereby consenting to our use of such cookies.

A description of the type of cookies that we use, and their purpose, is below:

 

Category 1: Strictly necessary cookies   
These are required for the operation of the websites. For example, to remember the previous actions so you can navigate back to previous pages These cookies are essential in order to move around the websites and use their features, such as accessing areas of the websites. Without these cookies, services you have asked for, like shopping baskets, cannot be provided
   
Category 2: analytical/performance cookies   
These cookies collect anonymous information about how visitors use the Websites. These cookies collect information about how you use the Websites, for instance which pages you go to most often. These cookies do not collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Websites work and understand what interests our users.
   
Category 3: functionality cookies   
These are used to recognise users when they return to the Websites. They remember user choices and enable the personalisation of content. These cookies allow the Websites to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They may also be used to provide services such as remembering whether you have already responded to a questionnaire. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
   
Category 4: Targeting Cookies   
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember which websites you have visited and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

You may delete and block all cookies from the Websites, but parts of the Websites may not then work. Most web browsers and devices allow some control of most cookies through the browser or device settings, for example you can set up your web browser to inform you when you receive a cookie, giving you the chance to decide whether or not to accept it. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. To manage cookies linked to targeting/advertising activities, visit www.youronlinechoices.com. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

In certain cases, the Websites may also employ flash cookies.  Flash cookies are used to improve and enhance your web browsing experience (such as enabling advertising to be specifically tailored to your interests or facilitating purchases to be transferred to your shopping basket when making a purchase).  For further details about flash cookies, please visit http://kb2.adobe.com/cps/526/52697ee8.html 

To adjust your preferences for flash cookies (and whether or not you wish to accept them for the Websites or other websites), please visit www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html

App Use Information

When you access our App on a mobile device, we use technologies that enable us to receive information from your device about the screens you have viewed.

The Apps use third parties services such as Flurry Analytics, Google Analytics and other similar services to collect this usage data, along with personally identifiable information such as personal details, device identifier or location. The data collected helps us to enhance your experience using the Apps and allows us to provide you with more relevant content.

Copyright 2015 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 1 Sep 2015