Arsenal Football Club has launched an Indonesian Twitter feed, enabling the Club to connect and engage directly with its thousands of supporters in the country ahead of the Arsenal Asia Tour 2013.
It will be the first official Twitter feed for the Club in the Bahasa language, with native-speakers based in Indonesia providing the content.
The new Twitter account, @OfficialAFC_ID, will tweet general Club news and live from domestic matches, and will also share bespoke content
The Gunners will visit Jakarta, Indonesia for the first time this summer since 1983, and will play the Indonesian national team on Sunday, July 14 at the 88,000 capacity Gelora Bung Karno Stadium.
The new Twitter account, @OfficialAFC_ID, will tweet general Club news and live from domestic matches, and will also share bespoke content including pictures, information and competitions for Indonesian supporters in the build-up to and live from the tour.
Managing editor Richard Clarke said: “This is an exciting new development for the Arsenal Media Group. We are very proud to have the highest Twitter following in the Premier League and @OfficialAFC_ID will be a new adventure for us. We hope to build excitement ahead of the team’s arrival in July and cover the visit from the inside.”
The Gunners have an in-house team producing exclusive and diverse content for its online channels and driving interaction with its supporters.
The Club’s main Twitter handle @Arsenal has more than 2,276,000 followers, the biggest following in the Premier League and the fifth biggest sports team in the world, and through additional platforms including Google +, Instagram and Pinterest supporters are able to share content and regularly receive news from the Club as it happens.
A weekly e-newsletter to 525,000 supporters was this week selected as an Official Honouree in The 17th Annual Webby Awards.Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 12 Apr 2013