The long-term partnership between PUMA and Arsenal formally began on July 1, 2014, making PUMA the Official Kit Partner and Official Technical Sponsor of Arsenal. This commercial partnership represents not only one of biggest deals in Arsenal’s history, but also in British football.
PUMA sits within the top three sports brands in the world and is proud to be sharing their passion in Arsenal with a global fan base. Arsenal presents PUMA with its most prominent platform to showcase performance products through its significant global fan base, profile and reputation, making way for one of the strongest partnerships to enter the sports industry.
"Arsenal represents a major commercial and marketing opportunity that solidifies PUMA as the number three football brand"
The likes of Pele, Eusebio, Johan Cruyff and Diego Maradona have all worn PUMA products. With PUMA’s rich heritage and record of innovation in sport, the partnership was brought to life with the unveiling of the 2014/15 kit launch, showcasing the future PUMA face of Arsenal across the First Team Squad. The partnership will see Arsenal and PUMA working together to create innovative kits incorporating brand values and history, worn by players across the club – First, Youth and Ladies teams throughout the next five years.
In addition to the kit sponsorship and official Arsenal licenced products, PUMA will support Arsenal in building a stronger presence in countries outside of the UK. Incorporated in this ‘Stronger Together’ partnership, PUMA will help build Arsenal’s profile in the US through their TCC Elite programme, which gives elite youth players the opportunity to train and play football ‘The Arsenal Way’.
Bjoern Gulden, Chief Executive Officer for PUMA said “Arsenal have been a key strategic target for PUMA for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the PUMA organisation, we’re proud to have signed this partnership. As we enter a new era in Sports Performance, Arsenal represents a major commercial and marketing opportunity that solidifies PUMA as the number three football brand, and we have full confidence the plans in place to activate this partnership will have significant global impact for our business.”
Copyright 2018 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source.