PUMA's concept for the 2015/16 Home and Away kit launch events ‘Powered by Fans’ recognised the important role Arsenal fans play in the club's success.
Arsenal first team players helped to launch the 2015/16 kits in two fantastic locations, while fans all across the globe watched the events unfold.
Home Kit Launch
On Monday 15th June, over 1,300 fans took to the Clock End of the stadium, to watch Thierry Henry and five current players unveil the new 2015/16 Home kit. PUMA’s YouTube channel hosted a live stream of the event, giving fans around the world an opportunity to share the experience.
After a great reception, the players took part in a Q&A and closed the event by rewarding five lucky fans with the new Home shirt.
Away Kit Launch
The 2015/16 pre-season saw Arsenal travel to Singapore for the Barclays Asia Trophy tournament, which provided the perfect platform for the away kit launch.
Hosted at the Espalanade Outdoor Theatre on the evening of Tuesday 14th July, ten first team players arrived by boat to thrill the 550-strong crowd and unveiled the new gold and blue away kit whilst taking part in a series of on-stage games. Fans around the world were able to watch the launch via a live stream.
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