The global reveal for PUMA's three Arsenal kits for 2014/15 took place in London on Thursday, July 10 2014.
The Stronger Together film detailing the new Arsenal and PUMA partnership was screened on a 20 metre high water projection screen on the River Thames, in front of the London eye.
A simultaneous reveal stunt took place at PUMA's 'Arsenalised' Carnaby Street store where Mikel Arteta, Mathieu Flamini and Santi Cazorla were wearing the three kits as live manequins in the shop window.
Further kit launch activations occurred in Dubai, Malaysia, Brazil and the USA. While in New York for an exhibition match against New York Red Bulls, PUMA and Arsenal held a fan event at the IZOD centre in New Jersey, hosted by Thierry Henry. There was also a large-scale stunt in Grand Central station and a Q&A with Arsenal CEO Ivan Gazidis, Arsène Wenger, Thierry Henry and 30 of PUMA's key partners.
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