Arsenal in the Community

The Kicks Project

The Arsenal Kicks initiative is a national programme that brings together the football industry with the police to help young people keep away from anti-social behaviour, drugs and crime, and adopt positive influences.

The scheme is founded on regular training sessions, weekly matches and football tournaments. While the immediate focus of the programme is football coaching, Arsenal in the Community coaches are really concerned with what happens off the pitch. Coaches provide close support to participants away from sessions, in the hope that they can positively impact participants’ development over the longer term.

Since it was established in 2006, the programme has grown to cover Islington, Hackney, Camden and Westminster. For more information, please contact Jack Ironside (

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