News

Vitality extends partnership with the club

We have renewed our partnership with Vitality until 2020.

 
Vitality will continue its role as our Official Health and Wellness partner, now in the UK and South Africa. The company’s rights have also been extended to become an official partner of the Arsenal Women team. Vitality originally became a club partner in June 2014.
 
As part of the extended partnership, Vitality, and its parent company Discovery, will have access to both the men's and women's first-team players as well as club legends to develop promotional and marketing activities.
 
The partnership will also continue to include use of the club’s brand and player imagery, in-stadium branding at domestic fixtures at Emirates Stadium and Meadow Park, and a presence across our extensive digital and social media platforms. The club will also continue to run coaching clinics with Vitality in the UK and Discovery in South Africa.
 
Through the partnership, Vitality members and Arsenal fans will be offered access to a number of club related benefits such as official merchandise, tickets to matches and the chance to experience world-class hospitality at Emirates Stadium.
 
Vinai Venkatesham, Chief Commercial Officer at Arsenal Football Club, said: “We are delighted to be extending our partnership with Vitality for a further three years and excited about the additional rights they now have with our Women’s team.  

"Their innovative approach of rewarding those who adopt a healthier lifestyle has been extremely popular with our fans. We look forward to developing even more creative campaigns to strengthen an already successful partnership."
 
Nick Read, Commercial Director at Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.
 
"We’re delighted to renew our partnership with Arsenal, and to extend it to include the Women’s team as part of our key focus to support and raise awareness of women in sport. Our collaboration with some of the top teams in the country, including Arsenal, helps in our goal to change the game when it comes to people’s health.”