News

Santa Rita partnership extended

Santa Rita contract extension

We are delighted to announce a three-year extension to our partnership with Chilean winery, Santa Rita.

The South American company became our first official wine partner in 2016, and this enhanced partnership will now run until 2022, seeing premium wines exclusively poured on matchdays and at our stadium events.

As well as increased access to our pool of Arsenal Legends, presence on our matchday LED boards and social media content, the new partnership will also see Santa Rita activate the partnership on our global pre-season Tours. During our current Tour in the US, Santa Rita will host an event in Washington DC for key distributors and VIP guests with Unai Emery, our Head Coach, as well as hosting an event with Arsenal Legend, Ray Parlour.

Founded in 1880, six years before Arsenal Football Club, Santa Rita is one of South America’s oldest and most enterprising wine producers. The company still operates out of its founding town, Alto Jahuel, Chile and is a producer and leading exporter of quality premium and superior quality wines.  The partnership brings two organisations together with long histories and shared values of tradition and respect.

Arsenal Commercial Director, Peter Silverstone, said: "We’re delighted to extend our partnership with Santa Rita highlighting the value we place on building strong, long-term partnerships that can evolve.  

Since we began our relationship in 2016, we’ve worked with Santa Rita to build its presence in the UK & Ireland, China and Brazil, amongst other markets, and we look forward to working together to target further markets where Santa Rita can strengthen its position. 

Santa Rita’s wine has been incredibly popular with our supporters at Emirates Stadium, so they’ll be delighted that its premium wines will continue to be exclusively poured"

Santa Rita’s Chairman, Baltazar Sánchez said: “We are delighted to continue building on this fruitful relationship with Arsenal, impacting both fans and consumers across the globe. During the first three years, Santa Rita has reached millions of football fans on TV, also making our wines available to more than 5 million fans at Emirates Stadium. We have introduced the exclusive Santa Rita Arsenal co-branded wine, bringing the Arsenal brand closer to our consumers.”

He added, “For this new period as Official Wine Partner, we hope to strengthen our scope in key markets such as the UK and the Republic of Ireland; in Asia specifically in China, Japan and South Korea; and in Latin America, Brazil, Colombia and Chile of course”.