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Arsenal launch new Alexa skill

We've become the first Premier League club to launch an Amazon Alexa skill that allows fans to stream live matches. Skills are Alexa's in-built capabilities that enables users to interact with devices, like Amazon Echo and Echo Dot, using voice.

In this case, the Arsenal Skill for Alexa allows fans in the UK and US to access live commentary and real-time match stats plus pre-match build-up, line-ups, score updates and post-match analysis.

You can start a conversation with Alexa by simply saying, "Alexa, open Arsenal." Our head of marketing, Charles Allen, said: "It is fantastic to be able to offer our supporters another digital channel to access all the club news. It is an easy, efficient and innovative way for fans with Alexa devices to keep up with the team and bring the matchday action to their own homes." The Arsenal Skill can be enabled via the Alexa app. Visit the skills section in the app, search for ‘Arsenal’ and select ‘enable skill’ to get started, or just say “Alexa, enable Arsenal”.

Alexa is also available on Fire TV and will eventually come to more non-Amazon devices. The Arsenal Skill was developed by digital agency AKQA, who will continue to work closely with the club to oversee future updates.

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