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Arsenal and SportPesa extend partnership

SportPesa and Arsenal renew partnership

The club and Official Partner SportPesa have today announced an extension of their partnership, which sees the company become the Official African Betting Partner of Arsenal with rights of association across the whole of the African continent.

Previously Arsenal’s Official Betting Partner in Kenya only, the new deal with SportPesa was finalised with a contract signed by representatives from both parties in a hot air balloon over the Masai Mara, with the migration season symbolically reflecting the expansion of the partnership across the whole of Africa.

As SportPesa continues to expand their presence across the African continent, the partnership with Arsenal will help the company to engage with our huge number of supporters across Africa. SportPesa will have a presence on a matchday at Emirates Stadium with advertising on the pitch-side LED boards, and fans will be offered a number of club related benefits such as official merchandise, tickets to matches and the chance to experience the world class hospitality at Emirates Stadium. SportPesa will also engage directly with Arsenal’s African supporters through the club’s digital channels and marketing initiatives featuring first-team players and club legends.

The partnership is also geared towards nurturing grassroots football and supporting SportPesa’s existing sponsorship of SportPesa Premier League and SportPesa Super 8 League in Kenya. As part of the deal with Arsenal, additional five-day training camps will be carried out by Arsenal-trained coaching staff. The training camps have been designed to ensure both footballers and coaches learn to incorporate the key principles of ‘playing the Arsenal way’.

The first of these camps took place in Nairobi in May earlier this year, with Arsenal legend Sol Campbell in attendance. 60 Kenyan coaches from all over the country took part in the training camp with 16 drawn from SportPesa Premier League and 44 others from the grassroots football clubs across Nairobi.

Launching the partnership SportPesa Chief Executive Officer Ronald Karauri said, "Enhancing and expanding our partnership with Arsenal gives us a wonderful opportunity to connect with more people all over Africa, through both our grassroots coaching and also promotional activities with the club and its players. Arsenal has a huge presence and support across the continent, and we will use that positively to contribute to the sustainable growth of a number of different sports but mainly football with a shared dream to see Kenya compete in the World Cup for the first time in 2022.”

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are delighted to announce the expansion of our association with SportPesa across Africa following a successful first year of partnership in Kenya. We look forward to being an important part of how SportPesa’s business will grow across Africa and have a shared commitment to develop structured community football programmes together.”

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