In September 2015, Arsenal Football Club became the first Premier League club to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.
Through this partnership, Dashen Brewery and Arsenal are committed to developing grassroots football and supporting community based initiatives in Ethiopia.
Arsenal Soccer Schools coaches travelled to Ethiopia this week to conduct a two-day training programme with thirty of the top Ethiopian Premier League coaches. Neil Harvey and Patrick Gavagham led the sessions which focused on ensuring that the key principles of ‘playing the Arsenal way’ are shared. Through a series of classroom and practical sessions, Neil and Patrick shared the club’s holistic approach to coaching which touches on four key areas: psychological, physical, social and technical/tactical.
Neil Harvey, Arsenal Soccer Schools coach said: “It has been great to work so closely with some of Ethiopia’s top Premier League coaches and share Arsenal’s coaching philosophy with them. This two day programme will hopefully help provide the coaches with key skills that can be applied to both grassroots and elite level football here in Ethiopia.
Devlin Hainsworth, Dashen Chief Executive Officer said: ”This two day session was a real success. It’s very exciting, just two months into the partnership with Arsenal, to have coaches from the club actively participating in a session in Ethiopia. This is the first of many training programmes to come and we hope to build on this going forward to develop the grassroots football structure in Ethiopia."