Parking can be a scary business, and for Arsenal stars Danny Welbeck, Aaron Ramsey and Santi Cazorla, that was certainly the case when Citroën UK and the Arsenal Ladies teamed up to play a tongue-in-cheek prank on the first-team stars as they took part in what they thought was going to be a straightforward parking challenge.
Created to launch Citroën's #ParkingHero campaign, which aims to help educate UK drivers and highlight the useful technology featured on the New C4 Cactus and New C1, Danny, Aaron and Santi were unaware of just how heart-racing parking could be.
The fun-fuelled video builds around the Arsenal first-team stars arriving unsuspectingly at an airfield in Hertfordshire. Ladies stars Alex Scott and Jordan Nobbs were on hand to introduce Welbeck, Ramsey and Cazorla to a suppose new signing, Annalease Ferrari, who in fact was an undercover stunt driver.
Watch as the prank unfolds, from the individual parking challenge - which shows the New C4 Cactus in action - to the parking with passengers challenge, where the undercover stunt driver picks up the pace as she demonstrates some impressive skills, shocking the players in the process.
The New Citroën C4 Cactus also demonstrates its #ParkingHero credentials by showing off its unique Airbump technology, which is designed to protect the car from costly prangs from wayward car doors and shopping trolleys.Citroën UK’s #ParkingHero campaign will also feature a series of educational parking films starring Welbeck, Ramsey and Cazorla in the New Citroën C1. These short clips reveal some of the key techniques for perfect parking. They were created in association with the Institute of Advanced Motorists.
All of Citroën’s latest models, including the New C4 Cactus and New C1, are available with parking aids such as a full colour reversing camera and rear parking sensors, which are there to reassure and boost the confidence of the driver.
James Parfett, communications director at Citroën UK, said: “At Citroën we’re always looking at how we can make life more fun, informative and interesting for people. Our parking campaign #ParkingHero is a perfect example.
"Now in our seventh season as Arsenal’s official automotive partner, we thought it would be a great opportunity to do something a bit different and we knew the players would take the prank in good spirits. It’s been a great team effort working with the Arsenal Ladies, and I’m sure the first team will want payback at some point!”
Using the hashtag #ParkingHero, Citroën is inviting the public to share examples of daily parking heroics on Twitter, Facebook and Instagram. Fans can enter their photos of great parking manoeuvres for the chance to win a New Citroën C4 Cactus for the weekend.
You can find out more about the campaign at facebook.com/CitroenUK
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