Women's History Month

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International Women’s Day | Coaching for Life

On International Women’s Day, we’re happy to announce that Coaching for Life, our football programme that builds sustainable resilience in children at the Za’atari refugee camp in Jordan, has recently achieved gender equity.

Five years on from its launch in 2018, the number of girls participating has now doubled and there are now as many girls taking part as there are boys.

Za’atari is one of the world’s most populated refugee camps, hosting around 80,000 people, more than half of whom are children. The programme focuses on supporting children and their families who fled their homes since the outbreak of the Syrian war in 2011.

Taking inspiration from almost 40 years of Arsenal in the Community’s work in north London, combined with Save the Children’s experience in conflict and humanitarian crises, Coaching for Life uses the power of football to build a sense of belonging and improve the physical, mental, and emotional wellbeing of children.

Independent studies show that girls who have been affected by conflict are more likely to face extensive gender discrimination and inequality, which puts them at greater risk of child marriage, gender-based violence, child labour and exclusion.

Coaching for Life has removed the barriers to girls participating in football activities through education and by providing opportunities for them to come together to play football with their friends, building self-worth and confidence. Investment in female coaches has also helped to increase girls’ participation.

We spoke to our Director of The Arsenal Foundation, Mairead King, about what the future holds for the programme: “As we look forward, it’s imperative that Coaching for Life adapts to tackle the ever-changing challenges families face so we can ensure sustainable, long-term transformative change for children.

“One of the adaptions we’re making is to shift the focus of our programmes from gender equity to a gender transformative approach. This means building on the work we’ve started to include boys and men in the conversation so we can break down stereotypes and develop positive masculinity. Then we must ensure this engagement is continuous and persistent to challenge the root causes of inequality in the camp and wider society.

"We know we can’t return the participants to their former lives, but our model which has supported young people in Islington for almost 40 years can have a positive impact on the children here in Za’atari.”

Diala Khamra, CEO of Save the Children Jordan, added: “One of our aims when we launched Coaching for Life was to shift the mindset so that not only the young girls themselves felt comfortable playing football, but their families also understood the social and psychological benefits of their participation. Through education and by providing opportunities to play in safe spaces with trusted adults, we’ve achieved our gender parity objective.

“I’m so proud of what the girls have achieved. Not only have they created their own community and developed a sense of belonging among peers, but they’ve also been empowered with leadership and advocacy skills that enable them to speak up for themselves and defend their rights away from the football pitch.”

Over the next five years, the aim is to achieve long-term transformative and sustainable change for children in the Za’atari camp. To reflect this ambition, Coaching for Life has evolved to take into consideration the challenges facing the Za’atari community today, lessons learned from the last five years, and children’s voices to ensure their experiences are truly understood. 

You can hear the impact of our work through the words of Mairead, Diala and Coaching for Life Project Manager, Israa, in the video at the top of the page.

Video

The positive impact of Coaching for Life

On the 12th anniversary of the start of the Syrian War, Coaching for Life, a football programme that builds sustainable resilience in children living in the Za’atari refugee camp in Jordan, continues to have a profound positive impact.

Using a blueprint developed over 38 years of Arsenal in the Community’s work in north London, combined with Save the Children’s experience in conflict and humanitarian crises, Coaching for Life uses the power of football to build a sense of belonging and improve the physical, mental, and emotional wellbeing of children.

Launched in Za’atari in 2018 – one of the world’s most populous refugee camps which hosts around 80,000 people, more than half of whom are children – Coaching for Life focusses on supporting children and their families who fled their homes since the outbreak of the Syrian war in 2011.

A new film launched today tells the stories of Jana and Ward, Syrian refugees who fled to Jordan with their families to set up a new life in the camp. Click the play button above to discover their journey.

Jana, a 13-year-old refugee

Meet Jana

Jana is a 13-year-old girl from Dar’a, Syria, who lives in Za’atari camp following the conflict in her hometown. Jana’s commitment to Coaching for Life means she travels by bike across the camp to attend the sessions. A shy and quiet girl, before joining the programme, Jana found it hard to express her emotions and opinions.

“I have lived in Za’atari for 10 years. We came here after the war,” Jana says in the film.

“Whenever there was aircraft, I would get scared by the noise. So we came here. My father got us here.

“I was so happy I signed up with Arsenal. When I play football, I feel happy. I feel full of energy and optimism,” added Jana.

Jana’s mother spoke about arriving in Jordan and the impact of Coaching for Life on her daughter. “We had nothing at all. We just escaped to save ourselves with our IDs only. We got here, we lived in tents, and we suffered.

“Coaching for Life changed Jana. 180 degrees, it changed my daughter. I think she started to love life again. It was like she had been dead, a body with no soul, but suddenly she started to love life, to love people.”

Ward, a 20-year-old assistant coach

Meet Ward

Ward is 20 years old and has lived in the camp since 2012. After participating in Coaching for Life, he wanted to become a junior coach so he could support other children in the camp. When he turned 18, he began to work for Save the Children as an assistant coach.

Ward’s mother talks about leaving Syria back in 2012, “We left Syria to come here. The strikes, the horror and fear. We were worried about the children, and we left with them.”

Ward added, “When we came here, the situation changed. We left our friends. Some didn’t come with us, and some died.

“After we got into this programme, we learnt how to build relationships on the pitch and how to make decisions.”

Ward plays football with fellow coaches

Reflecting on five years of Coaching for Life, Vinai Venkatesham, CEO of Arsenal, said:

“The stories we hear from children and their families in Za’atari shows the power football has to transform lives in our communities worldwide.

“We've taken the work we’ve developed over nearly 40 years with our north London community to support young children who’ve fled from the Syrian war, it’s inspiring to see the effect we can have.

“None of this would be possible without the Arsenal family coming together to provide a sense of belonging around the world.”

Speaking about the evolution of Coaching for Life, Mairead King, Director of The Arsenal Foundation, added:

“Over the next five years, our aim is to achieve long-term transformative and sustainable change for children in the Za’atari camp. To reflect this ambition, Coaching for Life has evolved to take into consideration the challenges facing the Za’atari community today, lessons learned from the last five years, and children’s voices to ensure their experiences are truly understood.”

“This includes making the programme sustainable by training more coaches, introducing mini-football leagues so there are more opportunities for children to participate, focusing on greater diversity by including children with disabilities, and having achieved gender equity on the programme, moving to a gender transformative approach by including boys and men in the conversation on the challenges that the girls and women face in the camp.”

An independent evaluation commissioned by The Arsenal Foundation and Save the Children to better understand the impact of Coaching for Life showed several positive outcomes that have supported improved mental health and psychosocial benefits among the participants:

  • Close to 90% of participants said they always felt safe as part of the programme
  • More than 90% felt that there was often or always an adult they trusted, who listened to them, told them when they did a good job, or really cared about them
  • Most child participants commented that the programme had improved their relationships with their parents, siblings or caregivers, as well as enhancing their self-worth, self-esteem and confidence
  • Female participants tended to report improvements in terms of learning to better express themselves, speak out, and overcome their shyness
  • Male participants tended to report improvements in terms of learning to treat others with respect, kindness, and less aggression
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