We’re excited to announce we have extended our partnership with trading and investing platform eToro, as our Official Trading Partner. The partnership initially began in September 2021, and now extends into a long-term agreement from the 2023-24 season.
Our partnership is also expanding to include Arsenal Women, as we team up to support the commercial growth of women’s football.
The extension comes at an incredible time for the game ahead of this summer’s FIFA Women’s World Cup in Australia and New Zealand, and off the back of our record-breaking season in which we broke the Women’s Super League attendance record and sold-out Emirates Stadium for our UEFA Women’s Champions League semi-final against Wolfsburg.
The eToro extension also comes on top of our Arsenal Women’s only partnerships with Mastercard and Il Makiage, and our partnerships that cover both men’s and women’s teams, including adidas, Emirates, Visit Rwanda, Cadbury, Camden Town Brewery, and Lavazza.
New research from the Women’s Sport Trust has also shown the positive outcomes that can be achieved by brands sponsoring women’s football. The report details the growth of sponsorship in women’s sport and includes fantastic recognition for Arsenal Women’s partnership with Il Makiage. 53 per cent of those aware of our partnership with Il Makiage felt more positive about the brand as a result.
The partnership is also the most successful in driving brand consideration, with 31 per cent of those aware of the sponsorship more likely to consider buying from Il Makiage as a result, compared to an average of 20 per cent across women’s sport sponsorship.
The collaboration will see eToro branding visible at our matches and we’ll team up on exciting activations throughout the season.
Arsenal’s Chief Commercial Officer, Juliet Slot, said: “Our extended partnership with eToro is another strong indicator of growth in women’s football and our continued investment to make the game a strong proposition for our partners.
“It’s exciting to see the way the game is developing, with the crowds coming in numbers to see our matches and commercial partners also supporting the growth of the game in new areas. Sustainable growth is only possible through collaboration, and it’s great to have bold, like-minded partners joining us on our journey.”
Stephanie Wilks-Wiffen, Director of Marketing at eToro commented: “Football and investing have traditionally been male-dominated activities but in the last few years, this has been turned on its head. With the explosion of women’s football, and the growing number of female retail investors, it makes complete sense for eToro to have a presence at women’s games, where we can support the continued growth of this sporting community.
“After a season in which the average attendance at women’s games almost tripled, and with the Word Cup now just weeks away, we couldn’t be joining the women’s game at a more exciting time. Hopefully, our presence at WSL matches can encourage more women to consider investing as a way of improving their financial future.”
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