Today we’re raising a glass to celebrate five years of our partnership with 120 Santa Rita!
Back in August 2016, the South American producer became our official wine partner and since then we have enjoyed ‘sharing every game and every glass’.
To mark the five-year anniversary, we are launching a campaign with Santa Rita aiming to reach football fans and wine lovers around the world, aimed at promoting our shared values of history, class and tradition.
You can watch our special launch video with Mikel Arteta by clicking the ‘Play’ button above, while other actions include activations with 120 influencers in key markets as the UK and Ireland, China, USA, Canada, Chile and Brazil.
In addition, an exclusive tasting of Santa Rita will take place at Emirates Stadium on August 22, for our first Premier League home match of the season against Chelsea.
Francisca Muñiz, Santa Rita CMO, said: “The partnership between 120 and Arsenal has represented a significant support for extending the reach of Santa Rita and positioning Chilean wine in strategic markets where Arsenal also has a presence. Amplifying 120’s message of enjoying the simple things in life and sharing together has become even more relevant in the current global situation, and we are delighted to celebrate these five years together.”
Peter Silverstone, commercial director at Arsenal, said: “What we have achieved together is testament to the benefits of building and maintaining strong, long-term partnerships. Furthermore, after an extended period of immense personal and professional disruption across the globe, promoting a message of enjoying the simple things in life and sharing together has never been more important both from a Santa Rita 120 or Arsenal FC perspective.
“Everyone at Arsenal is extremely proud of our long-standing relationship with Santa Rita and we look forward to supporting their continued growth and working together to offer more memorable experiences to our global fanbase.”
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