Partner Activation

Camden Town Brewery partnership extended

Camden North London is Red lager

We’re excited to announce we have extended our partnership with Camden Town Brewery as our official beer partner.

The partnership initially began in July 2019, and now extends into a long-term agreement from the 2023/24 season.

To celebrate the renewal, Camden Town Brewery has launched a new beer, ‘North London is Red’ Lager. Consulting with our supporters via social media on their favourite football moments, icons, and matchday rituals, the lager has been created as a homage to our Arsenal family, everywhere.

The can features illustrations created by fellow Gooner, Texas Blue Maragh, and the new lager is a malty, hoppy and crisp spin on the classic Hells, with a few additions to give North London is Red Lager its red hue and red fruit flavours.

Camden Town Brewery are also offering supporters the fantastic chance to win a pair of tickets to our first Premier League match of the new season.

Holly Gibson, Head of Brand Experience & Partnerships at Camden Town Brewery, said: "We have loved working with Arsenal over the past four years and we are really proud of what we have achieved so far.

"Who doesn’t love highlights? We’ve saved millions of cups from landfill by introducing a re-usable cup scheme (the first of its kind in the Premier League). We teamed up with David Seaman to serve fresh pints.

"We brewed a double-strength Camden Hells Lager to celebrate 50 years since Arsenal’s double, we supported Arsenal in achieving the record number of ticket sales and attendees to the WSL, and so much more. Cheers to the Gunners and roll on next season!”

Our Chief Commercial Officer, Juliet Slot, added: “We’re excited to extend our partnership with our neighbours and fellow Arsenal supporters at Camden Town Brewery.

"The atmosphere at Emirates Stadium has been fantastic this season and Camden beer has become an important part of the matchday experience for our passionate supporters.

“We’ve already achieved so much together in areas such as sustainability and supporter engagement, and the launch of the new ‘North London is Red Lager’ is a fantastic way to kick off our renewed commitment as we move forward together.”

North London is Red Lager has an ABV of 4.8% and is available to purchase at £6 for two 440ml cans via the Camden web shop for a limited time only.

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