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Aubameyang’s Black Lives Matter shirt donation

Pierre-Emerick Aubameyang has cemented his place in the history books by donating one of his Black Lives Matter shirts to the Museum of London.

The iconic shirt has been donated to the museum’s ongoing ‘Collecting COVID’ project, which will document the Black Lives Matter movement and protests that took place in London earlier this year.

The Black Lives Matter logo was added to all Premier League shirts when the season re-started earlier this year, following anti-racism protests across the globe – a pivotal moment that the Museum of London will document in its permanent collection as part of ‘Collecting COVID’.

“I am proud to be the latest black player to captain Arsenal and it’s an honour to have the opportunity to donate my Black Lives Matter shirt to the Museum of London’s Collecting COVID project,” explained Aubameyang. 

“I hope this will be remembered as the moment that football stood against all forms of racism and that it will inspire young people for the future.”

The Museum of London is working with the Black Cultural Archives and community networks to identify how best to capture the Black Lives Matter protests during the London lockdown.

Aubameyang’s donation marks the first item of this collecting strand to be announced and symbolises an important moment in London’s history, as well as the vital role that football can play in creating social change.

“We are very excited about the generous offer from the captain of Arsenal, Pierre-Emerick Aubameyang,” commented Foteini Aravani, digital curator at the Museum of London.

“Arsenal has always served to create a sense of community for people in north London, across the UK and around the world from their first match in 1886 to now being one of London’s most successful football clubs. This jersey, part of Arsenal’s Black Lives Matter tribute kit, will be a very important addition to the growing number of objects the Museum of London is acquiring as part of our Collecting COVID project. 

“This contemporary collecting builds upon the museum’s rich collection of protest and activism, from the Suffragettes to the Brixton Riots and from the Brian Haw collection to Occupy London. Aubameyang’s jersey will join these items to act as an important reflection and response to Black Lives Matter as a movement and its resonance through London and its people.”

The Collecting COVID project, first announced in April 2020, is an active collecting project that seeks to reflect Londoners’ lives during the time of the COVID-19 crisis in order to keep a record to ensure future generations of Londoners will be able to learn about and understand this extraordinary period.

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Arsenal to launch loyalty reward scheme

Emirates Stadium

We are proud to announce ‘My Arsenal Rewards’ - a new and groundbreaking fan loyalty and rewards programme that will soon be available to all our members in the UK. 

Throughout our long history, we have always worked hard to strengthen the relationship with our fans, no more so than during these challenging times for everyone. The Arsenal membership programme has been at the heart of this activity for many years and My Arsenal Rewards will go a step further, offering fans meaningful rewards for their engagement with, and loyalty to, the club.

We are already working with supporters’ groups to develop a programme by the fans, for the fans, with My Arsenal Rewards set to launch at the start of the 2021/2022 season. The scheme will be delivered in partnership with Barclays Bank and Fortress GB, the sports loyalty and technology specialists. 

Ahead of the 2021/2022 season, all members will receive an upgraded My Arsenal Rewards membership card, which will also work as an electronic matchday ticket, a rewards card and a payment card. Barclays will embed innovative payment technology within the card, meaning it can also be used for all online and offline purchases at Emirates Stadium, all club shops and anywhere that accepts Visa as a payment method. The payment service provided by Barclays can be accessed via the Arsenal app for simple and efficient use, subject to Barclays eligibility requirements and T&Cs. 

Fans will earn loyalty points based on specific interactions with the club, which they can then redeem for exclusive rewards or money-can’t-buy Arsenal experiences. My Arsenal Rewards will also enable members to earn rewards by spending at several affiliated high street and online brands, including our club partners, which will be announced in the coming months.

Club partners, retailers and other businesses will also be able to get closer to our fans by offering incentives and rewards to Arsenal members directly through the programme, adding further value to the experience of being a fan of the club.

Peter Silverstone, our commercial director, said: “The development of this exciting programme will allow us to reward our fans in a unique and personalised way. They will have the ability to earn points based on their engagement with the club and every time they spend money with the affiliate partners who will be involved.

“Thanks to the technology from Barclays and Fortress GB, the card will be easy to use and we will be offering rewards that are genuinely meaningful to our supporters. To ensure this happens, we are working with our fans to shape the programme and its rewards. We are also excited to be able to offer a new and groundbreaking way for our existing and prospective club partners to engage with, and reward, our loyal and engaged UK fanbase.”

Adam Herson, business development director at Barclays, said: “We’re delighted to be working with Arsenal to bring this groundbreaking innovation in fan engagement to life. The all-in-one membership card uses the best of Barclays payment technology to deliver a seamless experience for fans and allows the club to engage with its loyal supporters more meaningfully.”

Uzi Apple, CTO at Fortress GB said:  “Fortress is delighted to announce that it is working with Arsenal and partnering with Barclays, to launch the club’s new fan rewards and affiliate programme. Fortress and Arsenal have had a long and mutually beneficial relationship since the club chose the Fortress Access control system for its stadium, and we are looking forward to working with Arsenal to expand the programme over the coming years.”
 

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