NTT DATA, a global digital business and IT services leader, has agreed a multi-year partnership to become our Official Digital Transformation Partner.
NTT DATA serves as the technology partner for major sporting events globally including the likes of The Open Championship and the NTT INDYCAR SERIES. Through real-time data analysis, AI, digital twin, and Private 5G technologies at these events, it brings fans closer to their heroes and those defining moments - whether from home, online or in the stadiums of the future.
We will work together over the coming years to strengthen our connection with supporters around the world. This will be underpinned by NTT DATA's leading digital transformation capabilities, enhancing our digital platforms and capabilities to support growth, improve performance, and deepen supporter connection.
The partnership will see NTT DATA provide data analytics tools, machine learning and real-time integrations, enabling us to create an enriched and hyper-personalised supporter experience, delivering tailored content for our communities worldwide. Supporters will also be able to take advantage of improved capabilities in the wider Arsenal ecosystem with exclusive insights, promotions and offers from us and our partners.
Juliet Slot, our Chief Commercial Officer, said: “We’re excited to welcome NTT DATA as our first Official Digital Transformation Partner. Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better.
"Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”
Niccolo Spataro, CEO of NTT DATA in the UK and Ireland, added: “Arsenal is one of the most recognised football clubs in the world. Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business.
"We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide."
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