The team is now complete: just a few weeks after announcing the cooperation as the Global Partner and Official Watch of the Premier League Football Club from London, the Swiss watchmaker launches two JEANRICHARD for Arsenal timepieces at Baselworld.
At a press conference featuring Arsenal Legend Robert Pires as well as the Club’s CCO Tom Fox, a special Terrascope series and a limited edition Aeroscope were revealed on 28 March 2014. These two dynamic and sporty pieces with “a strike” of red both reflect the JEANRICHARD Philosophy of Life as well as the strength and passion of the emblematic Gunners and are sure to keep the JEANRICHARD men, Arsenal fans and any football aficionados on the ball.
“In 2003, JEANRICHARD was one of the first luxury watchmakers to support football at an international level," says Arsenal Legend Robert Pires. "On behalf of Arsenal, I am delighted to be here today with Tom Fox and the Club’s official watch partner to launch two exclusive watches in the Club's colours. Time plays a crucial role in our sport and these stylish timepieces make it an even greater pleasure to savour every moment to the fullest – on and off the field.”
The special edition Terrascope marks a tribute to the Gunners' strike-power on the pitch, and the limited edition Aeroscope Chronograph is designed to time the finest games with top-level accuracy.
"Whether it is on the football field or in the field of watchmaking, team spirit, passionate enthusiasm and the will to win are values that are common to both Arsenal and JEANRICHARD", adds Bruno Grande, the Swiss watchmakers Managing Director. "We share the same philosophy of life, based on a determination to take on a challenge, a belief in the dignity of hard work and the desire to go one step further each time. That is the reason why we have launched two watches to mark this emblematic partnership and to fully pay tribute to our common values and philosophy of life."
THE ARSENAL TERRASCOPE SPECIAL EDITION
The first of the especially for Arsenal designed pieces is a unique version of the Terrascope watch. With its links to the concept of land and the earth, this model emphasises the players' skills as displayed on football grounds, together with a team identity that is deeply rooted in their home turf.
Housed in a steel case, this watch is equipped with a "vertically satin-finished" grey dial illuminated by touches of red – the colour of the club's famous emblem The Arsenal logo, a cannon, is engraved at 6 o'clock. This combination of style, performance and elegance recalls the Gunners' distinctive style of play that has left its mark on many major football stadiums across the globe.
THE ARSENAL AEROSCOPE LIMITED EDITION
The second watch created for the Gunners is a limited edition of the Aeroscope Chronograph – numbered and consisting of just 250 watches worldwide.
It catches the eye with its case in micro-beaded and sand blasted-black titanium, with its fully red dial and matching rubber strap. Its young, dynamic, characteristic look reflects the team's flowing game and rapid passes, and all the power of the ball as it flies through the air.
Its small seconds hand, at 3 o'clock, is moulded in the shape of the club's iconic cannon. Its two chronograph push-pieces, counters and tachometric scale endorse the sporting spirit of a watch designed to share and measure every minute accurately during encounters when every second counts.Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 10 Apr 2014