Emirates Stadium is home to the impressive Carlsberg Lounge; a unique corporate hospitality area in partnership with official beer Carlsberg.
The Carlsberg Lounge, which has capacity for up to 50 VIP guests and competition winners, leverages great moments in the Club's history and fuses them with the beer’s ‘That Calls for a Carlsberg’ strapline. The lounge features three bespoke structures resembling football dugouts. Inspired by the Carlsberg logo, the structures have been outfitted with a pictorial timeline of the club’s history, TV screens for match days and seats embroidered with the names and numbers of selected Arsenal legends.
The Carlsberg Lounge brings alive Carlsberg’s brand essence and Arsenal’s history and heritage in an innovative and engaging way; we’re delighted with the end result
The 1,400 square foot area within the Club Level area of the stadium has been unequivocally transformed into the ultimate Carlsberg brand experience, which complements the reputable hospitality of Emirates Stadium. To further immerse Carlsberg guests in the Arsenal experience, tables are inscribed with Arsenal facts and events from the club’s top 50 moments.
Vinai Venkatesham, Head of Global Partnerships for Arsenal said: "Given Carlsberg’s tradition of creating memorable experiences, and Arsenal’s continual investment programme to maintain Emirates Stadium as a ‘best in class’ venue while continually improving our fan experience, it was only natural that we joined forces to further enhance the hospitality offering at our ground.
"The Carlsberg Lounge brings alive Carlsberg’s brand essence and Arsenal’s history and heritage in an innovative and engaging way; we’re delighted with the end result. We look forward to welcoming Carlsberg’s guests and competition winners into the Lounge at Emirates Stadium in future."
Louise Bach-Larsen, Carlsberg's marketing activation manager, says: "Opening the Carlsberg Lounge cements our long-term sponsorship and support for Arsenal. Fusing Arsenal's heritage and Carlsberg's association with football really provides the 'wow' factor to guests in the lounge."
Experiential and brand experience agency, Ignite, created the Carlsberg Lounge and will maintain the area as a first class venue for guests of Carlsberg.Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 16 Sep 2011