Pan African Telecommunications Company is the Club's Official Mobile Network Operator in five countries.
Arsenal Football Club and African mobile network operator Airtel signed a three-year partnership agreement in June 2012. The deal provides Airtel with the opportunity to utilize the Club’s merchandising, hospitality and content rights in five countries; Nigeria, Zambia, Ghana, Uganda and Rwanda.
The agreement will help Arsenal reach some of its estimated 42million fans across the continent while Airtel customers in Nigeria, Zambia, Ghana, Uganda and Rwanda will have the opportunity to win match tickets to games at Emirates Stadium and receive exclusive Club content and news direct to handsets.
Arsenal will also support the Airtel Rising Stars football program, an annual, multi-country grassroots soccer initiative that offers young boys and girls the opportunity to compete and showcase their talent to selectors in their respective countries. The selected youngsters get an opportunity to get the best-in-class sports training during a residential clinic organized by Airtel and partners. The Gunners will provide UEFA-trained coaches to assist with training in each of the five markets and at an Arsenal Coaching Clinic for up to 50 footballers.
Airtel Africa Chief Marketing Officer, Andre Beyers commented: “Football fans across Africa are known for their passion of the great game. Arsenal’s exciting style of play and a history of working with the best talent from Africa will enrich this partnership and offer a wealth of opportunities for upcoming players and fans. The partnership provides an impetus to the Airtel Rising Stars in some of the countries that have produced amazing young talent and whose youth teams have gone on to win FIFA Youth and Olympic tournaments.’’
Arsenal’s Head of Global Partnerships Vinai Venkatesham added: “I am delighted to welcome Airtel into our family of Commercial Partners. This is the second long-term partnership arrangement to arise from the continent and we look forward to developing a number of exciting initiatives with Airtel. This underlines the depth of our following in Africa and how the profile of the Club continues to grow internationally.”Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 5 Jun 2012