Arsenal in the Community’s Freddie Hudson delivered a presentation at last week’s ‘After the Event’ conference in Manchester, using his expertise and vast experience through Arsenal Positive Futures to talk about encouraging young people to participate in events. The conference aims to give its attendees a focused view on events of every nature — from the global to the local — presenting the most recent research on holding events, showcasing good practice and demonstrating techniques amongst other attributes.

Hudson has been working within Arsenal in the Community for over 20 years, a department which has continuously evolved over two decades. Hudson has managed a wide range of sport and education programmes for Arsenal in the Community but in recent years, his interest has been around using sport as a vehicle to engage and support young people that may not normally access mainstream provision.

The annual conference is run by Substance, an experienced social research company specialising in areas of sport, youth inclusion and community regeneration, all areas that make Freddie a very credible speaker at this two-day event. Held in Bridgewater Hall, Manchester, Freddie featured on the morning of July 16, the second day of the conference.

Freddie said: “I was delighted to be involved in the Substance conference, ‘After the Event’ in Manchester. Much of my work at Arsenal over the years has involved the use of sport to support young people. There are many natural benefits that accrue from participation but the opportunities that this engagement presents must be explored if we are to justify sport as a credible vehicle to connect it to the wider challenges that young people are facing. It was great to debate these issues with like minded people at the event.”

Dr Gavin Mellor of Substance said: “Freddie Hudson has worked with Substance for the past couple of years through Arsenal’s involvement in Positive Futures and Kickz. He and his team have engaged fantastically with our research work and have shown a consistent willingness to reflect critically about how and why they engage young people. It was a pleasure to have Freddie representing Arsenal at this year’s Substance conference.”

Other guest speakers joining Freddie in Manchester included Head of Public Affairs for the Football Association Phil Smith, The Homeless World Cup Team Manager Richard Brown amongst many other professional experts in the field of social inclusion within sports.

For further information on Substance conferences, please contact Events Northern on 01772 336639 or email

For further information on Freddie Hudson and Arsenal in the Community please contact Senior Press Officer of Arsenal Football Club Kate Laurens on 020 7704 4019 or

Copyright 2017 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to as the source
22 Jul 2008