The Arsenal iPhone and iPad App use Google Analytics to collect aggregate, non-personally-identifiable usage data. The data collected allows us to see which features of the app are used the most and which matches are the most popular. This helps us to improve the app by developing the features people use most often.

This information is not split up per person, and no identifiable information (personal details, device identifier, location, or anything similar) is sent. We can see the total number of people who have opened the Arsenal vs Barcelona match, but we cannot see any information about who those people are.

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 6 Jun 2011