Arsenal Football Club has submitted a planning application to Islington Council with the view to redeveloping its flagship store, The Armoury at Emirates Stadium.
The work is part of a series of projects to expand the Club’s retail operations and follows the news Arsenal FC will be opening a store at Brent Cross this summer. The proposed works will restructure the facia and interior of the 14,270 square foot retail unit.
Plans include the remodelling of the exterior of the store, which will feature a digital LED screen recessed into the façade, to display Club content and messages as supporters enter the shop and congregate within Armoury Square. Access to the unit will be from the existing route, encorporating automatic doors at the entrance to make the area fully accessible to all visitors.
Inside the store the full range of replica kits and Club merchandise will be on offer, along with a modified shirt printing area and new click and collect service in operation.
Nick Peel, Arsenal Retail Director commented: “The refurbishment of The Armoury Store and the realigned services offered within it are part of our plans to transform the Club’s retail operation, improving the experience offered to supporters when visiting our stores and our online shopping via Arsenal Direct. We are very much the first port of call for supporters and shoppers wanting to purchase Club items, and the planned works at The Armoury along with new retail units and an upcoming mobile commerce site will ensure we can offer customers a best in class experience.”
Proposed works would see The Armoury Store closed from August 9 2012, re-opening on November 9 2012. In the event of the application receiving the Council’s approval, a pop-up store will be located above The Armoury on podium level, offering visitors a range of Club merchandise to purchase including the new home and away kits being launched in June and July respectively.Copyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 20 May 2012