Arsenal Football Club has welcomed Paddy Power as its Official Betting Partner in the UK, Ireland and Italy.

The Irish betting company has signed a three-year agreement with the Gunners which sees them return to the Club following a successful partnership in previous seasons. Paddy Power will expand its online offering to customers and Arsenal supporters through a combination of industry-leading offers and exclusive bets around key fixtures throughout the season.

The Irish betting company has signed a three-year agreement with the Gunners

They will also look to deliver Paddy Power’s unique brand of entertainment to millions of Arsenal fans through the Club’s digital and social media channels.

Throughout the partnership Paddy Power will aim to develop exclusive marketing opportunities with Arsenal through access to first-team players for promotional activities, hospitality at Emirates Stadium and the Club’s marketing database.

Arsenal’s head of global partnerships, Vinai Venkatesham, said: “As we enter into the season, we are delighted to have agreed a long-term deal to welcome back Paddy Power as a partner. They are a respected leader within the betting industry, and our partnership will ensure Arsenal fans have access to unique betting offers when backing their team.”

Paddy Power, company spokesman, said: “We’re really pleased to be back as partners of Arsenal and we’ll be looking to provide fans with unbeatable value as well as some great entertainment throughout the season.”

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 21 Aug 2013