MP & Silva and Arsenal to enter six-year agreement for Arsenal’s digital media rights
International agency to partner Arsenal’s digital arm to collaborate on production and develop the club’s official international multi-platform content
MP & Silva (MPS), a leading international sports media company, and Arsenal Broadband Limited (ABL), the digital arm of Barclays Premier League club Arsenal FC, are finalising a deal which will see the two parties co-producing the London-based club’s official international TV programming as well as new multi-platform content.
The latest agreement is an extension of the content acquisition deal signed between ABL and MPS last June. Now the two parties, supported by the Arsenal club management, are to enter into a longer-term partnership with a common strategic goal delivered by a joint team. This team will be responsible for production and content creation for Arsenal Media (formerly Arsenal TV). MP & Silva will continue to distribute Arsenal’s programming outside of the United Kingdom and Republic of Ireland.
The Arsenal Media team will be developing new, exclusive and entertaining high definition content that will appeal to a wide international audience. From season 2010-2011, traditional delayed match coverage will be supported by ‘Arsenal World’ a series of creative new formats, based on interviews and real-life details from the club’s stars - the players and its iconic manager Arsène Wenger. Agreed formats include ‘My Inspiration’ - in which the programme tracks down those people that have made a real difference to the players’ lives and ‘A Trip With’ – in which the players reveal their all time favourite trips: holidays, honeymoons, childhood journeys and much more.
"In MP & Silva we have found a partner with the same international ambitions as our own and with an exceptional track record within the world of sports media” said Michael Leavey General Manager, Arsenal Broadband Ltd. “It's unusual to find a organisation so willing to investigate new creative ways to develop a global media business.”
“We share the same vision and objectives as Arsenal. We decided that it would be strategically advantageous if we pooled our resources and expertise collectively to produce and generate original content that will be tailored to overcome media fragmentation challenges, putting us in a better position to engage Arsenal’s estimated 30 million supporters in the United Kingdom and overseas,” said Andrea Radrizzani, Group CEO, MP & Silva. “The new Arsenal Media brand reflects the paradigm shift from a traditional television-centric approach, to one that is focused on creating broader, multi-platform content and programme formats that can be effectively delivered and re-appropriated across different broadcast and media channels.”