The Swiss watchmaker JEANRICHARD becomes a global partner as well as Official Watch Partner of Arsenal Football Club today, January 30, 2014.

JEANRICHARD has signed a long-term partnership agreement which provides significant presence within Emirates Stadium on matchdays and the right to create and distribute licensed product through Arsenal and JEANRICHARD retail channels. The Swiss watchmaker will also unveil a limited edition “Arsenal” watch in the near future.

The watch company was formed in the late 17th century by Daniel Jeanrichard and is renowned for quality , innovation and a long-standing commitment to developing future watch-makers through an apprenticeship scheme which has been operating since it was founded.

Bruno Grande, JEANRICHARD’s Chief Executive Officer, said: "A strong heritage combined with young team spirit and style: Arsenal and JEANRICHARD share the same Philosophy of Life.

"Both are considered forward thinkers in their fields and 'passing on the ball' through the development of young talent is our common approach. People at Arsenal and JEANRICHARD are out to make the most of every moment and strive to accomplish extraordinary things day in and day out with passion and respect."

Arsenal’s Sales and Marketing Director Vinai Venkatesham said: "This is another important step as we build our partnerships portfolio and underlines the momentum we have on our commercial agenda.

"JEANRICHARD share many of our core values and we are delighted to welcome them to the Arsenal family."

Arsenal manager Arsène Wenger and JEANRICHARD Chief Executive Officer Bruno Grande announce the Club's new partnership
Arsenal manager Arsène Wenger and JEANRICHARD Chief Executive Officer Bruno Grande announce the Club's new partnership

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 30 Jan 2014