Chief Executive Ivan Gazidis says Arsenal’s successful tour of Asia and recent commercial deals shows their future is bright.
The Club is strengthening its commercial position all the time and completed its first tour of the Far East during the summer where the first-team squad played friendly matches in Malaysia and China.
The trip enhanced Arsenal’s reputation and, since returning, they have announced global partnerships with Indesit, Citroen, Carlsberg, Thomas Cook Sport and Betsson. Gazidis believes these will build revenues for future investment in the team.
“The answer is that they do,” he told the Sport Industry Breakfast Club. “It’s partly about the money the Club gets but it is also about the value we are delivering to those sponsors.
“More broadly than the tactical adjustments along the way is our commercial strategy and the investment we have made on the commercial side. In the modern world, sponsors are looking for value. How is it that I am going to access the value of your brand? That is something we have been very focused on.
“Like going on tour, embracing our global name. We are already seeing new partnerships come out of that which are dramatically different partnerships. Real partnerships based on values with partners who understand that football has ups and downs and that Arsenal will be at the top of the game, not just now, five or ten years from now. That is important to them.
“It is certainly the challenge to win trophies. At the same time, we have been very successful and we need to realise, over time, that this has been a very successful period for the Club."
Click on the PLAY button above to watch Ivan's exclusive interview with Arsenal PlayerCopyright 2013 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 20 Sep 2011