Arsenal Football Club is delighted to announce a new tier for its membership scheme, designed to attract thousands more members around the world.

Arsenal has one of the biggest paid-for club membership schemes in the game with more than 200,000 members. From the start of the 2013/14 season, supporters can join the membership scheme for free thanks to its new Digital membership tier.

Digital membership will launch in August 2013 and will allow adult and junior fans to enjoy the benefits of being a member of the Club at the click of a button.

Supporters can join the membership scheme for free thanks to its new Digital membership tier

Digital members will have access to exclusive monthly e-newsletters full of news and offers, and access to our online video service, Arsenal Player.

Supporters can access Arsenal Player for free now to test out the service ahead of signing up to the Digital membership. Fans can watch exclusive content and match footage and get ready for the 2013/14 season with all of the Gunners’ pre-season coverage.

Arsenal Player will not be showing any pre-season games live, but will have the following coverage of the Asia Tour 2013:

'As live' replay of each match from the final whistle
Bitesize and extended highlights plus full match replay on demand
Daily news bulletins from the tour
Exclusive pre- and post-match interviews from the manager and players

For existing membership tiers there is increased flexibility with a ‘Lite’ version being introduced. This allows members access to benefits including discounted tickets from just £10 (UK sterling) a season for Junior Gunners, and from £26 for adult supporters.

With the Club’s new Membership Plus offering, Arsenal members can upgrade their membership to be on the season ticket waiting list at a discounted price.

Arsenal chief executive Ivan Gazidis said: “We have truly amazing support from our fans globally and we want them to feel part of the Club wherever they are in the world.

"We have worked hard to provide adult and junior supporters with real flexibility. We hope that the introduction of a Digital and Lite membership scheme means that more supporters can be part our Arsenal family with some wonderful benefits.”

Applications for Arsenal’s paid-for membership scheme are now open for the 2013/14 season via www.alwaysaheadofthegame.com. Supporters can find full information on the benefits attached to each level of membership online, along with pricing structures.

Copyright 2014 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source 12 Jun 2013